Behind the Scenes with Zen Luxury Group: Real Talk on Real Estate Strategy in 2025
Behind the Scenes with Zen Luxury Group: Real Talk on Real Estate Strategy in 2025
What happens when you sit down with one of BC’s fastest-rising real estate teams? You get raw insights, practical strategy, and a whole lot of data-backed wisdom on how to navigate Canada’s 2025 housing market.
I recently had the chance to connect with Marissa Hunter and Anja Aird of Zen Luxury Group, based in Kamloops, BC, to talk about the real estate market, client objections, and how to actually close deals in a landscape full of hesitation. Here's what stood out.
1. Data Beats Doubt, Every Time
Buyers are nervous. Headlines are noisy. But Marissa and Anja are cutting through that by using data as a trust-building tool.
Whether it’s dealing with hesitant buyers concerned about tariffs or sellers stuck on unrealistic pricing, their approach is refreshingly simple:
👉 Show them the numbers.
👉 Let them draw the conclusions.
“You can argue opinions. You can’t argue data.” – Marissa
2. The Newsletter Isn’t Dead—If It’s Done Right
Zen Luxury Group has built a 2,500+ subscriber list, and while unsubscribes still happen, they see it as a win. Why? Because those who stay are warm leads, not cold contacts.
Their monthly newsletter isn’t just a sales push—it’s value-first education. And it’s paying off in the form of inbound calls, including a luxury buyer who found them through an Instagram video linked to their site.
3. Breaking the “Wait for Lower Rates” Myth
Many buyers are still holding out, thinking lower rates are just around the corner. Paul Davidescu helped put that to rest with a blunt breakdown:
Best case rate drop: 1% = ~$400/mo savings on a $700K mortgage
Forecasted home value increase: 4–8% = $30K–$60K added cost
📉 Saving $3,600 in interest but paying $32,000 more for the property? That’s a losing bet.
4. Objection Handling Is About Empathy + Math
One of the top client fears: that mortgage brokers might just pick the lender that pays them the most.
Paul tackled this head-on:
“Every bank pays pretty much the same. We win by making sure the client wins.”
That kind of transparency is key—and it's how Zen Luxury Group builds long-term trust, not just short-term sales.
5. A Team That Actually Feels Like a Team
Marissa and Anja are refining their process with luxury clients by flipping the script:
“You’re interviewing us—but we’re also interviewing you.”
They’re bringing in a team-based approach that includes the realtor, mortgage broker, and legal support working in sync. The message? Collaboration = better deals.
6. First-Time Buyer Advantage: Know the Rules
Recent policy changes have given first-time buyers a leg up—like 30-year amortizations and lower down payments. But most buyers don’t know these details.
That’s where Zen Luxury Group shines: they educate, they simplify, and they lead with clarity.
7. Creative Lead Gen That Stands Out
From salon gift baskets to doggy daycare perks, the Zen team is getting scrappy and local with their lead generation—and it’s working. These thoughtful, grassroots strategies help keep them top of mind in a competitive market.
Final Takeaway: Simplify, Educate, Collaborate
In a market where uncertainty rules, the Zen Luxury Group’s winning formula is clear:
💡 Educate with facts
🤝 Collaborate across teams
📈 Market with intention
🧠 Let the data do the talking
If you’re in real estate or lending in 2025, this is the mindset shift that could separate good agents from great ones.
BOTTOM LINE
In today’s market, hesitation costs more than action—buyers need data, not drama. Zen Luxury Group is winning by simplifying the math, building trust through education, and treating every deal like a team sport.
Level Up Mortgages is a mortgage broker team focused on helping the self employed, new immigrants, non-residents, and investors, access best rate and alternative lending in Canada. We have been nominated for best up and coming broker in Canada in 2021 and have been on CTV News and various publications because of our education-first approach to helping you always stay a step ahead of the process. Reach out to us for access to our first-time buyer course or a mortgage strategy session.
See What You Qualify For Or Contact Paul To Get Your Pre-Approval.
Paul Davidescu (www.levelupmortgages.com)
Level Up Mortgages
604-809-3188
paul(at)levelupmortgages.com
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